1 Report Overview 1.1 Study Scope 1.2 Market Analysis by Type 1.2.1 Global Programmatic AD Spending Market Size Growth Rate by Type: 2018 VS 2022 VS 2029 1.2.2 Mobile Ad 1.2.3 Over-the-top (ott) Ad 1.2.4 Connected TV Ad 1.3 Market by Application 1.3.1 Global Programmatic AD Spending Market Growth by Application: 2018 VS 2022 VS 2029 1.3.2 Small and Medium-sized Enterprises 1.3.3 Large Enterprises 1.4 Study Objectives 1.5 Years Considered 1.6 Years Considered 2 Global Growth Trends 2.1 Global Programmatic AD Spending Market Perspective (2018-2029) 2.2 Programmatic AD Spending Growth Trends by Region 2.2.1 Global Programmatic AD Spending Market Size by Region: 2018 VS 2022 VS 2029 2.2.2 Programmatic AD Spending Historic Market Size by Region (2018-2023) 2.2.3 Programmatic AD Spending Forecasted Market Size by Region (2024-2029) 2.3 Programmatic AD Spending Market Dynamics 2.3.1 Programmatic AD Spending Industry Trends 2.3.2 Programmatic AD Spending Market Drivers 2.3.3 Programmatic AD Spending Market Challenges 2.3.4 Programmatic AD Spending Market Restraints 3 Competition Landscape by Key Players 3.1 Global Top Programmatic AD Spending Players by Revenue 3.1.1 Global Top Programmatic AD Spending Players by Revenue (2018-2023) 3.1.2 Global Programmatic AD Spending Revenue Market Share by Players (2018-2023) 3.2 Global Programmatic AD Spending Market Share by Company Type (Tier 1, Tier 2, and Tier 3) 3.3 Players Covered: Ranking by Programmatic AD Spending Revenue 3.4 Global Programmatic AD Spending Market Concentration Ratio 3.4.1 Global Programmatic AD Spending Market Concentration Ratio (CR5 and HHI) 3.4.2 Global Top 10 and Top 5 Companies by Programmatic AD Spending Revenue in 2022 3.5 Programmatic AD Spending Key Players Head office and Area Served 3.6 Key Players Programmatic AD Spending Product Solution and Service 3.7 Date of Enter into Programmatic AD Spending Market 3.8 Mergers & Acquisitions, Expansion Plans 4 Programmatic AD Spending Breakdown Data by Type 4.1 Global Programmatic AD Spending Historic Market Size by Type (2018-2023) 4.2 Global Programmatic AD Spending Forecasted Market Size by Type (2024-2029) 5 Programmatic AD Spending Breakdown Data by Application 5.1 Global Programmatic AD Spending Historic Market Size by Application (2018-2023) 5.2 Global Programmatic AD Spending Forecasted Market Size by Application (2024-2029) 6 North America 6.1 North America Programmatic AD Spending Market Size (2018-2029) 6.2 North America Programmatic AD Spending Market Growth Rate by Country: 2018 VS 2022 VS 2029 6.3 North America Programmatic AD Spending Market Size by Country (2018-2023) 6.4 North America Programmatic AD Spending Market Size by Country (2024-2029) 6.5 United States 6.6 Canada 7 Europe 7.1 Europe Programmatic AD Spending Market Size (2018-2029) 7.2 Europe Programmatic AD Spending Market Growth Rate by Country: 2018 VS 2022 VS 2029 7.3 Europe Programmatic AD Spending Market Size by Country (2018-2023) 7.4 Europe Programmatic AD Spending Market Size by Country (2024-2029) 7.5 Germany 7.6 France 7.7 U.K. 7.8 Italy 7.9 Russia 7.10 Nordic Countries 8 Asia-Pacific 8.1 Asia-Pacific Programmatic AD Spending Market Size (2018-2029) 8.2 Asia-Pacific Programmatic AD Spending Market Growth Rate by Region: 2018 VS 2022 VS 2029 8.3 Asia-Pacific Programmatic AD Spending Market Size by Region (2018-2023) 8.4 Asia-Pacific Programmatic AD Spending Market Size by Region (2024-2029) 8.5 China 8.6 Japan 8.7 South Korea 8.8 Southeast Asia 8.9 India 8.10 Australia 9 Latin America 9.1 Latin America Programmatic AD Spending Market Size (2018-2029) 9.2 Latin America Programmatic AD Spending Market Growth Rate by Country: 2018 VS 2022 VS 2029 9.3 Latin America Programmatic AD Spending Market Size by Country (2018-2023) 9.4 Latin America Programmatic AD Spending Market Size by Country (2024-2029) 9.5 Mexico 9.6 Brazil 10 Middle East & Africa 10.1 Middle East & Africa Programmatic AD Spending Market Size (2018-2029) 10.2 Middle East & Africa Programmatic AD Spending Market Growth Rate by Country: 2018 VS 2022 VS 2029 10.3 Middle East & Africa Programmatic AD Spending Market Size by Country (2018-2023) 10.4 Middle East & Africa Programmatic AD Spending Market Size by Country (2024-2029) 10.5 Turkey 10.6 Saudi Arabia 10.7 UAE 11 Key Players Profiles 11.1 Facebook 11.1.1 Facebook Company Detail 11.1.2 Facebook Business Overview 11.1.3 Facebook Programmatic AD Spending Introduction 11.1.4 Facebook Revenue in Programmatic AD Spending Business (2018-2023) 11.1.5 Facebook Recent Development 11.2 Google 11.2.1 Google Company Detail 11.2.2 Google Business Overview 11.2.3 Google Programmatic AD Spending Introduction 11.2.4 Google Revenue in Programmatic AD Spending Business (2018-2023) 11.2.5 Google Recent Development 11.3 ONE by AOL 11.3.1 ONE by AOL Company Detail 11.3.2 ONE by AOL Business Overview 11.3.3 ONE by AOL Programmatic AD Spending Introduction 11.3.4 ONE by AOL Revenue in Programmatic AD Spending Business (2018-2023) 11.3.5 ONE by AOL Recent Development 11.4 BrightRoll 11.4.1 BrightRoll Company Detail 11.4.2 BrightRoll Business Overview 11.4.3 BrightRoll Programmatic AD Spending Introduction 11.4.4 BrightRoll Revenue in Programmatic AD Spending Business (2018-2023) 11.4.5 BrightRoll Recent Development 11.5 SpotX 11.5.1 SpotX Company Detail 11.5.2 SpotX Business Overview 11.5.3 SpotX Programmatic AD Spending Introduction 11.5.4 SpotX Revenue in Programmatic AD Spending Business (2018-2023) 11.5.5 SpotX Recent Development 11.6 Tremor Video 11.6.1 Tremor Video Company Detail 11.6.2 Tremor Video Business Overview 11.6.3 Tremor Video Programmatic AD Spending Introduction 11.6.4 Tremor Video Revenue in Programmatic AD Spending Business (2018-2023) 11.6.5 Tremor Video Recent Development 11.7 Alibaba 11.7.1 Alibaba Company Detail 11.7.2 Alibaba Business Overview 11.7.3 Alibaba Programmatic AD Spending Introduction 11.7.4 Alibaba Revenue in Programmatic AD Spending Business (2018-2023) 11.7.5 Alibaba Recent Development 11.8 Baidu 11.8.1 Baidu Company Detail 11.8.2 Baidu Business Overview 11.8.3 Baidu Programmatic AD Spending Introduction 11.8.4 Baidu Revenue in Programmatic AD Spending Business (2018-2023) 11.8.5 Baidu Recent Development 11.9 Tencent 11.9.1 Tencent Company Detail 11.9.2 Tencent Business Overview 11.9.3 Tencent Programmatic AD Spending Introduction 11.9.4 Tencent Revenue in Programmatic AD Spending Business (2018-2023) 11.9.5 Tencent Recent Development 11.10 Kantar Media 11.10.1 Kantar Media Company Detail 11.10.2 Kantar Media Business Overview 11.10.3 Kantar Media Programmatic AD Spending Introduction 11.10.4 Kantar Media Revenue in Programmatic AD Spending Business (2018-2023) 11.10.5 Kantar Media Recent Development 12 Analyst's Viewpoints/Conclusions 13 Appendix 13.1 Research Methodology 13.1.1 Methodology/Research Approach 13.1.2 Data Source 13.2 Disclaimer 13.3 Author Details

List of Tables Table 1. Global Programmatic AD Spending Market Size Growth Rate by Type (US$ Million): 2018 VS 2022 VS 2029 Table 2. Key Players of Mobile Ad Table 3. Key Players of Over-the-top (ott) Ad Table 4. Key Players of Connected TV Ad Table 5. Global Programmatic AD Spending Market Size Growth by Application (US$ Million): 2018 VS 2022 VS 2029 Table 6. Global Programmatic AD Spending Market Size by Region (US$ Million): 2018 VS 2022 VS 2029 Table 7. Global Programmatic AD Spending Market Size by Region (2018-2023) & (US$ Million) Table 8. Global Programmatic AD Spending Market Share by Region (2018-2023) Table 9. Global Programmatic AD Spending Forecasted Market Size by Region (2024-2029) & (US$ Million) Table 10. Global Programmatic AD Spending Market Share by Region (2024-2029) Table 11. Programmatic AD Spending Market Trends Table 12. Programmatic AD Spending Market Drivers Table 13. Programmatic AD Spending Market Challenges Table 14. Programmatic AD Spending Market Restraints Table 15. Global Programmatic AD Spending Revenue by Players (2018-2023) & (US$ Million) Table 16. Global Programmatic AD Spending Market Share by Players (2018-2023) Table 17. Global Top Programmatic AD Spending Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic AD Spending as of 2022) Table 18. Ranking of Global Top Programmatic AD Spending Companies by Revenue (US$ Million) in 2022 Table 19. Global 5 Largest Players Market Share by Programmatic AD Spending Revenue (CR5 and HHI) & (2018-2023) Table 20. Key Players Headquarters and Area Served Table 21. Key Players Programmatic AD Spending Product Solution and Service Table 22. Date of Enter into Programmatic AD Spending Market Table 23. Mergers & Acquisitions, Expansion Plans Table 24. Global Programmatic AD Spending Market Size by Type (2018-2023) & (US$ Million) Table 25. Global Programmatic AD Spending Revenue Market Share by Type (2018-2023) Table 26. Global Programmatic AD Spending Forecasted Market Size by Type (2024-2029) & (US$ Million) Table 27. Global Programmatic AD Spending Revenue Market Share by Type (2024-2029) Table 28. Global Programmatic AD Spending Market Size by Application (2018-2023) & (US$ Million) Table 29. Global Programmatic AD Spending Revenue Market Share by Application (2018-2023) Table 30. Global Programmatic AD Spending Forecasted Market Size by Application (2024-2029) & (US$ Million) Table 31. Global Programmatic AD Spending Revenue Market Share by Application (2024-2029) Table 32. North America Programmatic AD Spending Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029 Table 33. North America Programmatic AD Spending Market Size by Country (2018-2023) & (US$ Million) Table 34. North America Programmatic AD Spending Market Size by Country (2024-2029) & (US$ Million) Table 35. Europe Programmatic AD Spending Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029 Table 36. Europe Programmatic AD Spending Market Size by Country (2018-2023) & (US$ Million) Table 37. Europe Programmatic AD Spending Market Size by Country (2024-2029) & (US$ Million) Table 38. Asia-Pacific Programmatic AD Spending Market Size Growth Rate by Region (US$ Million): 2018 VS 2022 VS 2029 Table 39. Asia-Pacific Programmatic AD Spending Market Size by Region (2018-2023) & (US$ Million) Table 40. Asia-Pacific Programmatic AD Spending Market Size by Region (2024-2029) & (US$ Million) Table 41. Latin America Programmatic AD Spending Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029 Table 42. Latin America Programmatic AD Spending Market Size by Country (2018-2023) & (US$ Million) Table 43. Latin America Programmatic AD Spending Market Size by Country (2024-2029) & (US$ Million) Table 44. Middle East & Africa Programmatic AD Spending Market Size Growth Rate by Country (US$ Million): 2018 VS 2022 VS 2029 Table 45. Middle East & Africa Programmatic AD Spending Market Size by Country (2018-2023) & (US$ Million) Table 46. Middle East & Africa Programmatic AD Spending Market Size by Country (2024-2029) & (US$ Million) Table 47. Facebook Company Detail Table 48. Facebook Business Overview Table 49. Facebook Programmatic AD Spending Product Table 50. Facebook Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 51. Facebook Recent Development Table 52. Google Company Detail Table 53. Google Business Overview Table 54. Google Programmatic AD Spending Product Table 55. Google Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 56. Google Recent Development Table 57. ONE by AOL Company Detail Table 58. ONE by AOL Business Overview Table 59. ONE by AOL Programmatic AD Spending Product Table 60. ONE by AOL Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 61. ONE by AOL Recent Development Table 62. BrightRoll Company Detail Table 63. BrightRoll Business Overview Table 64. BrightRoll Programmatic AD Spending Product Table 65. BrightRoll Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 66. BrightRoll Recent Development Table 67. SpotX Company Detail Table 68. SpotX Business Overview Table 69. SpotX Programmatic AD Spending Product Table 70. SpotX Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 71. SpotX Recent Development Table 72. Tremor Video Company Detail Table 73. Tremor Video Business Overview Table 74. Tremor Video Programmatic AD Spending Product Table 75. Tremor Video Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 76. Tremor Video Recent Development Table 77. Alibaba Company Detail Table 78. Alibaba Business Overview Table 79. Alibaba Programmatic AD Spending Product Table 80. Alibaba Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 81. Alibaba Recent Development Table 82. Baidu Company Detail Table 83. Baidu Business Overview Table 84. Baidu Programmatic AD Spending Product Table 85. Baidu Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 86. Baidu Recent Development Table 87. Tencent Company Detail Table 88. Tencent Business Overview Table 89. Tencent Programmatic AD Spending Product Table 90. Tencent Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 91. Tencent Recent Development Table 92. Kantar Media Company Detail Table 93. Kantar Media Business Overview Table 94. Kantar Media Programmatic AD Spending Product Table 95. Kantar Media Revenue in Programmatic AD Spending Business (2018-2023) & (US$ Million) Table 96. Kantar Media Recent Development Table 97. Research Programs/Design for This Report Table 98. Key Data Information from Secondary Sources Table 99. Key Data Information from Primary Sources List of Figures Figure 1. Global Programmatic AD Spending Market Size Comparison by Type (2023-2029) & (US$ Million) Figure 2. Global Programmatic AD Spending Market Share by Type: 2022 VS 2029 Figure 3. Mobile Ad Features Figure 4. Over-the-top (ott) Ad Features Figure 5. Connected TV Ad Features Figure 6. Global Programmatic AD Spending Market Size Comparison by Application (2023-2029) & (US$ Million) Figure 7. Global Programmatic AD Spending Market Share by Application: 2022 VS 2029 Figure 8. Small and Medium-sized Enterprises Case Studies Figure 9. Large Enterprises Case Studies Figure 10. Programmatic AD Spending Report Years Considered Figure 11. Global Programmatic AD Spending Market Size (US$ Million), Year-over-Year: 2018-2029 Figure 12. Global Programmatic AD Spending Market Size, (US$ Million), 2018 VS 2022 VS 2029 Figure 13. Global Programmatic AD Spending Market Share by Region: 2022 VS 2029 Figure 14. Global Programmatic AD Spending Market Share by Players in 2022 Figure 15. Global Top Programmatic AD Spending Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Programmatic AD Spending as of 2022) Figure 16. The Top 10 and 5 Players Market Share by Programmatic AD Spending Revenue in 2022 Figure 17. North America Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 18. North America Programmatic AD Spending Market Share by Country (2018-2029) Figure 19. United States Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 20. Canada Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 21. Europe Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 22. Europe Programmatic AD Spending Market Share by Country (2018-2029) Figure 23. Germany Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 24. France Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 25. U.K. Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 26. Italy Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 27. Russia Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 28. Nordic Countries Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 29. Asia-Pacific Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 30. Asia-Pacific Programmatic AD Spending Market Share by Region (2018-2029) Figure 31. China Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 32. Japan Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 33. South Korea Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 34. Southeast Asia Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 35. India Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 36. Australia Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 37. Latin America Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 38. Latin America Programmatic AD Spending Market Share by Country (2018-2029) Figure 39. Mexico Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 40. Brazil Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 41. Middle East & Africa Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 42. Middle East & Africa Programmatic AD Spending Market Share by Country (2018-2029) Figure 43. Turkey Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 44. Saudi Arabia Programmatic AD Spending Market Size YoY Growth (2018-2029) & (US$ Million) Figure 45. Facebook Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 46. Google Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 47. ONE by AOL Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 48. BrightRoll Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 49. SpotX Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 50. Tremor Video Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 51. Alibaba Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 52. Baidu Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 53. Tencent Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 54. Kantar Media Revenue Growth Rate in Programmatic AD Spending Business (2018-2023) Figure 55. Bottom-up and Top-down Approaches for This Report Figure 56. Data Triangulation Figure 57. Key Executives Interviewed

Facebook Google ONE by AOL BrightRoll SpotX Tremor Video Alibaba Baidu Tencent Kantar Media